Hazen designed the identity for this annual design event in San Francisco. The final image shows a detail of the logo. We've also designed this poster-mailer invitation for them every year. Each time, we do something different with the little walking character to put him in a designy context. The poster side is hung in the showrooms around town, and the reverse has info about the event, listing/logos for the sponsors, and a map to guide people on the night of the walk.