This logotype was developed for a tutor and educational consultant. The solution plays on the idea of “mosaic” and “mind” using a collage of letters and numbers.

The client had an initial preference for blue, so a primary palette was developed. The letters in the “mind” escape into a typographic flurry on the back of the cards and the top of the letterhead.

The detail shows the envelope with the logo up close as well as the company tagline.