Robotcha is one of Hazen Creative’s many “subsidiaries.” It’s shirts for kids who love robots, and was named by 3-1/2-year-old Finn Hazen.

The shirts feature bold graphics of cool or silly robots. The identity is visually playful but reflects the seriousness of the subject matter among the company’s target audience.

The branding is shown here on the perforated business cards and promotional postcards. More can be seen on the Web site we created, too.