The YMCA of the USA is headquartered here in Chicago. Their Strategic Innovation group asked Hazen to come in and help out with a few different projects.

One of them was this image deck, used to facilitate conversations company-wide, but especially with members; to help them pinpoint aspects of their life important to their well-being.

This project happened to coincide with the Y’s massive rebranding (by Siegel+Gale) so we had the opportunity to help them extend the new visual brand to elements throughout the organization.