Computer Science Posters
Apple wanted to tout the strength of Macs as a computer programming platform. This was conveyed through illustrations built out of actual computer code.
Macs speed and flexibility in programming is not widely appreciated by hardcore coders. To reach this audience something beyond “they're great” was necessary. The posters utilized real code and we knew this audience would appreciate that and possibly even key it in to see what it was.
TM and © 2005 Apple Computer Inc. All rights reserved. Created under the creative direction and supervision of Apple’s internal Graphic Design Group.