Name: Email: Phone: Company name: What does your company do? Choose 3 words to describe your company and how you want it to be perceived in the marketplace: Of the above qualities (or others) what is the one thing that makes your company unique, or stand out among its competitors? Who are your competitors? What is your target demographic? The following are some of the most salient character of good logos. Please rate them (1, 2, 3) according to how important it is to you that your logo conveys these qualities: Memorable/Recognizable Credible Established Contemporary Style (of target demographic) There are, of course, countless ways a logo can be designed. A good starting point, though, is to establish which of the following best describe its treatment: Modern / “Now” Classic / “Conservative” In Between / “Timeless” And lastly... Find 2 to 3 examples of brands that relate to yours in the following categories. Put their Web addres,s where possible: Brand in a similar situation to yours (new company, small company, revitalizing an established brand, etc.): Appeal to same target group of customers: Appealing symbol, colors, "look-and-feel" (graphics and/or imagery): Competitors or similar positioning: Quality of product/service: Personality (tone of voice, attitude): Overall favorite brands (for whatever reasons): Anything we missed?
