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The Creative Brief

Articles on graphic design and
visual communication.

What is this?

This is a collection of articles written specifically for this site and its visitors.

But it’s not a blog (not that there’s anything wrong with blogs—we run a few.) We decided to post slightly longer, more comprehensive pieces on subjects we thought would be helpful or interesting to our clients. Some of it is meant to be instructional or informative, while some simply gives you a closer look at our design philosophy.

They’re organized in topical categories to the left. And a recent gem is highlighted to the right. Poke around, and please let us know what you think.

NEW
“When Logo Ideas Happen”
Some thoughts—and a chart!—showing when ideas come and go during our design process.