TurtleScarf Identity

The TurtleScarf is a unique combination of scarf and turtleneck. The parent company, Allay, was originally the brand for the scarves to, but they asked Hazen to rebrand them as TurtleScarf.

The clients wanted a simple, graphic turtle that could be embroidered on the scarves and would be an iconic symbol. The result is clean, simple, and memorable, and is also a subtle “A” shape, as a nod to the umbrella brand.

Hazen created all the collateral for the products, such as tags and hang-tags, as well as business stationery. We also created an ecommerce Web site for the brand.

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