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The Process

Every project is different, but they all follow these same basic steps:

Exploration

We start with a focused brainstorm—discussing goals, expectations, and possible directions to explore.

Design

We create three or more distinct design directions. You respond, we discuss, and a clear creative direction begins to take shape.

Refinement

The chosen concept evolves over a few rounds. We fine-tune the details, establish the final direction, and prepare final files for handoff.

If you need help with a project, send us a message. You can also fill out a quick questionnaire to give us a little more info.

Resources

We’ve created these publications to help with specific types of design projects. More to come.

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So you need a new logo?
A complete logo design prep workbook, for anyone needing a new logo or a brand refresh. Everything you need to consider and gather up before starting the project.
Pink Poppy Flowers
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Book Design Glossary
An illustrated guide to the essential terms, details, and decisions behind making a beautifully produced book. Gain a thorough understanding of the process that you can’t get through Google or AI.
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