Services
Branding, editorial, and visual communications are distinct disciplines, and our work lives where they come together.
Branding establishes identity and direction; editorial brings story and structure; visual communications carries ideas across the many ways an organization communicates. At the center is a design system, a coherent set of principles that connects these disciplines and allows an organization to communicate consistently across everything it creates.
Good design requires both creative thinking and skilled execution.
Creativity generates ideas, concepts, and possibilities. Craft gives them form and makes them work. The two come together through decisions about typography, color, structure, form, and other fundamental elements of visual design. The result is work that is not only considered, but distinctive and expressive.
Project Types
Brand Sprint
Fast, focused branding for organizations that need a strong visual presence quickly.
Brand Sprint establishes the essential elements of a brand in a focused, accelerated process. It’s designed for organizations that are launching, evolving, or simply need to get their visual presence into shape without undertaking a full identity project. The process typically establishes or refines a logo, visual language, typography, color, and core brand assets, giving the organization a coherent foundation to move forward.
Brand Development
Strategic brand development for organizations ready to build a complete and lasting identity system.
Brand Development brings greater depth and structure to an organization’s identity, from initial positioning and visual direction through a complete identity system and guidelines. The process establishes the visual tools, principles, and standards needed to create a consistent presence across the organization, while providing a flexible foundation that can evolve with its needs.
Branded Communications
Extending a brand into the complex communications an organization creates every day.
A strong identity needs to work beyond the logo. Branded Communications applies and extends an organization’s visual system across reports, presentations, campaigns, digital content, collateral, templates, and other communications. The result is a coherent family of tools and formats that makes complex information easier to navigate and gives the organization a consistent, recognizable voice.
Publication Design
Editorial design for books, magazines, reports, and other substantial publications.
Publication Design brings structure, hierarchy, and visual character to information-rich content. Working from an existing identity or developing a visual language for the publication itself, the process considers typography, sequencing, imagery, information architecture, and production. The result is a publication that is clear and engaging while giving its content the attention and authority it deserves.
Web Design
Thoughtfully designed websites that extend an organization’s visual identity into the digital world.
Web Design translates an organization’s brand and communication needs into a clear, flexible online experience. The process combines visual design, content structure, typography, and user experience to create a site that feels like a natural extension of the organization rather than a separate digital artifact. Projects can range from focused marketing sites to more complex content-rich websites. We can build it or work with your team.
Custom
Tailored design engagements for organizations with needs that don't fit a standard offering.
Some projects call for a combination of disciplines, an unusual scope, or a more collaborative approach. Custom engagements draw from branding, editorial, visual communications, and web design to address a specific challenge or opportunity. We’ll define the scope, deliverables, and process around what the project actually requires.